We have our own strong house brand, "Cobana", with which we provide a full range of services from a
single source for the most important type of fruit in the range: the banana. The product is cultivated in the
best growing regions of Ecuador, Colombia and Central America and is imported directly by us. The
affiliates of Cobana Fruchtring boast a nationwide network of state-of-the-art ripening facilities. From
purchasing through packing and ripening right up to delivery to the retail trade, our customers benefit
from the all-round expertise of the Cobana Fruchtring banana specialists throughout Germany.
Under the umbrella brand of ORY (from "origin"), Cobana Fruchtring exclusively imports goods directly
from production: these include apples, pears, grapes and stone fruit from South Africa and Chile, and red
grapefruit from Florida. Tightly defined standards, continuous availability of the fruit and top purchase
terms are the decisive advantages which we are able to offer to the grocery retail trade with this branding
strategy.
Full range of services ...
... irrespective of the brand. Whether it be house brands or individually developed brand strategies,
Cobana Fruchtring offers a full range of services: from delivery from the desired production region
through order picking to sales promotion.
