Consumers' desire to be provided
with information and advice is just as great as ever. For this reason, Cobana Fruchtring regularly develops
point-of-sale campaigns, such as our "Anna S." pineapple campaign. Our objective is to make retailers'
fruit departments even more attractive than they already are through image transfer and information-
based promotion. Hard-sell campaigns of this type teach consumers how to get the best out of the
different fruits available, entice them to buy both "new" and familiar products, and increase sales in the
process. Recent studies show that consumers really do desire greater transparency, specifically when it
comes to exotic fruits, and that they are far more inclined to "try out" products if they are given tips as to
what to do with them.
Our marketing service portfolio
Other services provided by our marketing team include, for instance, training seminars for sales staff,
sales competitions, support for in-house exhibitions, advertising media services and much more.
Did you know that ...
... 56% of consumers say they would
buy more fruit and vegetables if they could taste them in the shop? So, well informed consumers consume
more!
Cobana Fruchtring GmbH & Co. KG • Neue Burg 2 • 20457 Hamburg
Telefon +49 (0)40 30305-0 • Fax +49 (0)40 30305-197 • info@cobana-fruchtring.de
