Customized programs for the retail trade have to be planned in great detail and
implemented with due diligence. Why? For the trade needs made-to-measure solutions - the more specific
the better. At Cobana Fruchtring, responsibility for coordinating and controlling the complex processes
involved lies with regional and national key account managers. They initially systematically analyze the
objectives and desires of their clients and then coordinate the given specifications between production,
logistics and service.
First-class service - irrespective of brand
Within the
framework of this concept, our clients can - if they feel the need - visit producers in the country of origin
to see for themselves, and even make their own contribution to the way in which their future product is
cultivated and processed. In this way, long-term, effective supply concepts that support each individual
client along the path to achieving their goals can be implemented.
Strategic customer
orientation:
To enable traders to
fully exploit the potential of the range of fresh produce available, Cobana Fruchtring sees to it that all
relevant characteristics of the fruits match the specifications of the customer.
